• How to be Visible Online While Still Working Your 9-5. Learn where to be and how to be consistent so your dream clients can find you and work with you. #Entrepreneur #Leave9-5 #QuitYourJob #DebbieCromack #Tips #Hacks How to be Visible Online While Still Working Your 9-5

     

     

    If there’s one thing I can tell you for sure, it’s that having a corporate job and running a business (leaving out all the other things like family, life, etc.) makes being visible…and CONSISTENTLY visible…in your online coaching business truly difficult.

     

    This is not an excuse, it simply IS.

     

    But, I want to remind you how crucial visibility is to finding your tribe and helping them find you. If you’re not out there, they can’t find you, and they can’t work with you. And, if you have no clients…well, you have no business.

     

    How to be Visible Online While Still Working Your 9-5. Learn where to be and how to be consistent so your dream clients can find you and work with you. #Entrepreneur #Leave9-5 #QuitYourJob #DebbieCromack #Tips #Hacks

     

    So, I want you to take a moment to jot down when you can be visible and what that looks like for you. The BEST advice I can offer you is to NOT get on every social media platform. When I first started my business, I did just that, and I regret it to this day. It was absolutely overwhelming trying to post everywhere. Do yourself a favor and pick one social media platform and one search-engine type platform.

     

    Here’s the thing, there is no BEST platform. They all have the potential to help explode your business. Here are three key things to keep in mind:

    1) Where are your ideal clients hanging out? (chances are, your dream clients are there as well)

    2) Where do you enjoy hanging out?

    3) Where can you commit to hanging out CONSISTENTLY? Not CONSTANTLY, but CONSISTENTLY.

     

    And the MOST IMPORTANT thing of all to ask yourself is this: Where am I committed to showing up consistently and connecting with people and building relationships? Solid, long-lasting businesses are built on creating relationships.

     

    Having said that, I want to remind you of a few things to keep in mind as you create your visibility strategy using social media. The numbers are truly NOT important. I’ve seen people with 120K followers who have 3,000 likes on a post and not a single comment…NO ONE engaging with them. Then I’ve seen accounts with 320 followers, 132 likes, and 35 comments…people engaging and interacting. Let go of the numbers and create connection.

     

    And remember, what we post is FOR OUR AUDIENCE. Our audience can be potential clients, coaches, collaborations, possible new friends, etc. Create your content for your audience. They are human beings who are craving human connection. And if they’re your current or ideal/dream potential clients, they are looking for you to offer advice, teach them and solve their pain points. See my How to Attract Your Dream Clients and Turn Them into Paying Clients blog for more on this.

     

    Before we dig into some great ways to be visible, I want to hit on one last important point…especially for those of us who are introverted and/or perhaps never really had to SELL how incredible working with you is…it’s your primary job to tell you tribe, your followers, WHAT YOU SELL…how YOU can solve their pain points. If you want to thrive in your business so you can leave your 9-5, you’re going to have to get comfortable with being uncomfortable and start offering the services and products you’re selling.

     

    Let’s go through some of the most popular platforms at a high level so you can determine which might be a good fit for where your clients are and where you feel comfortable.

     

    Social Media Platforms

    Facebook

    Broadly speaking, it seems like the whole world is on Facebook. In my opinion, it should be one of the two primary places you devote your time to when creating your visibility strategy. What I have found is that it’s a great way to foster relationships through conversation because the space to write is much more than other platforms. Plus, the ability to build your own tribe and join tribes through creating a Facebook group makes building relationships easy.

     

    Use your business page, group, and other groups to post with CONSISTENT frequency. Again, I’m not saying CONSTANTLY. Figure out what schedule you can stick to…and stick to it.

     

    What about social posts? If you can’t commit to doing one every day, can you create three on the weekend and rotate them through your social platforms and other Facebook groups? What days will you choose to post? Monday, Wednesday, Friday?

     

    Remember to be very intentional with your posts. They should do AT LEAST one of three things:

    1) Entertain

    2) Educate, and/or

    3) Inspire/elicit action

     

    End every post with a question (to incite engagement) or a call-to-action (promotion to work with you).

     

    And with video being so big, think about doing a live stream in your group. Can you work in one a week? Maybe once a month? Remember you’re building your know-like-trust factor and showing up on video where your potential clients get to see your smiling face and hear your voice is a powerful way to connect.

     

    Since we’re building relationships, it’s critical to remember to respond back to those who are commenting on your posts.

     

    A great way to grow your tribe is to increase your visibility by collaborating and doing Facebook group live stream swaps. These interview-style live streams are a great way for each person to highlight their expertise, expand audiences by sharing audiences, give more value to your own tribe by bringing in guest experts, and simply have some fun with it!

     

    Here’s where you can find me on Facebook.

    And here is my fabulous FREE Facebook group, Emerging Empowered Entrepreneurs: Leave Your 9-5 and Thrive as a Coach. Come join us!

     

    Instagram

    Instagram is another big player in the world of entrepreneurial connection. While it’s more of a visual platform, there’s definitely space to put out connecting, captivating content. The space you have to write content is less than Facebook, but much better than Twitter’s limitations.

     

    I tend to find that there isn’t as much interaction on Instagram as there is on Facebook. It seems that people scroll through and hit Like, but often times aren’t taking a moment to actually read the content. Do the best you can to capture their attention by putting text on your image and making the most of the first few words that can be seen when scrolling. When people DO comment, sometimes the comments don’t make any sense or they’re just an emoji. So, for me, it’s not been as interactive as Facebook.

     

    One limitation that can be cumbersome is that you can NOT include links within your post. You can only point people to the one link in your profile. So, you have to be careful when you change that link, especially when you have a new post that points to it, but the link has changed. I get around this by typing the link into the body of my post. It helps, but then it has to be copied and pasted into a browser by interested person. It’s a bit clunky.

     

    As it’s a platform for your content, be sure you’re also using it to promote your business and your offers. Just like Facebook, it’s FREE advertising!!

     

    Definitely make use of the Instagram Stories feature. It’s best used for sharing the “behind the scenes” of your business and a peek into your personal life outside of your business. You can absolutely use it to highlight all the amazing things going on in your business, including your offers.

     

    Be sure to use all 30 hashtags in your posts (you can use only one hashtag on your Instagram Stories) to help your content get found by your potential clients. I have heard different theories on putting your hashtags in your post versus the comments. I’d say, experiment and see if you see a difference in one versus the other. I have found that putting my hashtags in the body of my posts works well for me.

     

    Here’s where you can find me on Instagram.

     

    LinkedIn

    LinkedIn is a social media platform mainly geared toward professionals and heavily for corporate America. Like other social media platforms, it enables you to network with others. One thing is it specifically used for is looking for a new job. So, employers and recruiters are also on there looking for job candidates. Also, like other social media platforms, you can post an image and content.

     

    Since I straddled working my corporate job and running my business for almost three years, I left my profile as my corporate job. Having left at the end of 2018, I then deleted my old account and started a new one for my coaching business.

     

    As such, it’s still a relatively new platform for me for my business so I don’t have too much feedback for you just yet. I do like that I can connect with other entrepreneurs in much the same way as other platforms.

     

    You can connect with me on LinkedIn HERE.

     

    Twitter

    Twitter has been around a long time. While many celebrities are on Twitter, I haven’t found it to be too useful as a visibility tool or strategy as an entrepreneur and Business Coach.

     

    You’re very limited in the number of characters you have to actually convey a message that makes any sense. Plus, they have now even limited the number of hashtags you can use to only TWO.

     

    You CAN include links in the body of your message and that is a big benefit which makes it easier for your visitors to pop directly to where you want to take them.

     

    You can follow me on Twitter HERE.

     

    Search-Engine Platforms

    Pinterest

    If you’ve ever used Pinterest for personal reasons, you know that it is very visual. Pinterest is also pretty amazing for business. And because it’s a search-engine like Google, your tribe is looking for you instead of you looking for them!

     

    Pinterest has the potential for amazingly rapid growth when it comes to putting people’s eyes on your work. It is particularly worthwhile if you write a blog as it is a powerhouse for driving traffic to your website.

     

    One thing that’s important to note, you really have to have a solid strategy that includes being on Pinterest A LOT…like constantly! While I do use Tailwind to help me Pin a lot, I also Pin manually. For me, the combination works well.

     

    Getting a traction requires a pretty big dedication of your time. And I want you to remember…it’s not about the numbers. At one point, I had 70.8 THOUSAND monthly views (WHAT?!?!!?), HOWEVER, not a single client came from my massive amount of monthly viewers. So remember that big numbers DON’T mean lots of clients.

     

    A beautiful thing about Pinterest is that your Pin never dies the way it does on other platforms as people scroll right on by. You do want to be cautious about Pinning things that have a deadline. It’s not that you can’t Pin it, but if it’s something like a challenge that has an end date…and your Pin lives forever…it could cause frustration for the person who is excited about your challenge only to find out it took place a year ago.

     

    I have an in-depth blog for you to check out where I go into great detail about setting up and using Pinterest. Check it out HERE.

     

    A down side is that there really isn’t interaction from those who follow you. So be absolutely certain that the link connected to your Pin works and takes them to a place where they CAN interact with you. An advantage of Pinterest over YouTube is that you take your potential clients to your website to learn more about you and how to work with you.

     

    Check out my Pinterest account HERE.

     

    YouTube

    Like Pinterest, YouTube is a search-engine where your tribe is looking for YOU. Should you decide to use YouTube as one of your platforms, as with any social media, be sure you can be consistent in posting your videos. Whether it’s once a week or every other week, whatever you decide, just stick to your schedule.

     

    YouTube is also a great place to repurpose your Facebook live streams!

     

    As with Pinterest, YouTube isn’t really a place where many people will interact with you. There IS a place for people to put comments, but most don’t. Be sure you have an end-card at the end of your videos with a call-to-action letting people know where else they can find you, connect with you, and actually interact with you.

     

    Unlike Pinterest where you bring people to your website, you can get lost and sort of sucked into YouTube-land where you get brought all over the place to different videos. So, it’s not quite as helpful as getting potential clients to your website. Again, having an end-card on your video at least gives you a chance to tell them where to find you so definitely make sure you’re doing that.

     

    As with all social media, be sure you’re providing tons of value that is helpful for your ideal/dream client.

     

    Hop on over to my channel, like and share my videos, and be sure to subscribe!

     

    Other Connection Platforms

    Your Email List

    The power of your email list is that it’s YOURS. Plus, there’s no crazy algorithm to try to understand and keep up with. The people who choose to be on your email list WANT to be part of your tribe. And, quite likely, they are your potential clients.

     

    Nurture them and be consistent. Share value, knowledge, education, and promotions with them.

     

    Do you want to be on MY email list??  Come on over!! 😊 Click HERE to get my The Fastest Way to Leave Your 9-5 Checklist and you can enter your email address as well as get the checklist.

     

    Your Blog/Guest Blogging

    Your blog is another great place to be visible. It’s the perfect place to share things and showcase your expertise while educating those who visit your blog and who you send to your blog.

     

    Again, be very consistent with posting your blogs. If you can only post a blog once a month, then be sure to stick to once a month.

     

    As you’re connecting and collaborating with people, see if there’s an opportunity for you to guest blog swap!

     

    And if you’re blogging, Pinterest is a VERY powerful business tool for you to utilize. Here’s that BLOG I mentioned earlier to give you a boatload of helpful information about setting up and using Pinterest.

     

    And here’s MY blog!

     

    Podcasts

    Getting onto podcasts is another great way to increase your visibility. Hop onto iTunes or wherever you would listen to podcasts and find ones that are a good fit for your expertise.

     

    Do your due diligence and listen to a few episodes to get a feel for the person doing the podcast, what topics they talk about, what types of people they interview, who their audience is, etc.

     

    Then…CONNECT with them. Please don’t just send them a pitch. They get pitched by thousands of people. Actually connect with them. Most people are on Facebook and Instagram these days.

     

    Find them, connect with them, engage with them, and build a relationship with them. This doesn’t have to be like a three-month courting period. Have some exchanges back and forth, see if they’re up for a Zoom chat, and as you’re getting to know each other, see if they’re up for a collaboration. Even if you don’t have a podcast for them to be on as a swap, you surely have some way they can serve your audience.

     

    Here are some podcasts I’ve been on (click the link to listen): Go Rogue Podcast and The Brave Entrepreneur Podcast.

     

    Speaking Engagements

    These are a fabulous way to get yourself in front of tons of people! Check out conferences, summits, and other functions where either 1) you’d like to attend for yourself or 2) you just want to be a speaker.

     

    Again, connection and collaboration is going to really help you get involved. Research how to get involved as a speaker. Offer to volunteer to help the coordinator of the event. Get them knowing your name.

     

    Summary

    One of the fastest ways of exploding your visibility is through collaboration and sharing audiences. So, connect with people, build relationships, and chat about collaboration.

     

    For your visibility strategy, come up with what you can realistically commit consistently to and then stick to it.

     

    CONSISTENCY IS THE KEY!

     

    So, here are four things you want to do to be visible online while still working your 9-5…

    1)      Find out where your ideal clients are hanging out (chances are, your dream clients are there as well).

    2)     Figure out where YOU enjoy hanging out.

    3)     Be realistic about your commitment to hanging out CONSISTENTLY in those places, providing value, and building relationships.

    4)     Get involved in collaborations!!

     

    When you show up consistently online, people start to say things to you like, “You’re on fire!” and “You’re everywhere!” (even though you’re really just being consistent)! And THAT’S when you get noticed by places like Forbes (Hello, official member of the Forbes Coaches Council…yup, that’s ME!! 😊).

     

    I’d love to know what your visibility plan is. Hit, “Reply” and let me know what you’re committing to CONSISTENTLY.

     

    Hugs,

    P.S. Are you soooooo ready to leave your corporate job? Get my 4 Steps to Leave Your 9-5 Mini-course HERE!

     

    P.P.S. There are affiliate links in here. If you choose to purchase using these links, I will receive a small commission. So, I thank you!! See full disclaimer.

  • Many people consider Pinterest to be a social media platform. It’s NOT. It’s even BETTER…it’s a search engine like Google. This post is packed with tips on how to increase your traffic so you can quit your 9-to-5 and thrive as a coach! Inspiration and ideas for female entrepreneurs and girl bosses building startups. #Leave9-5 #Leave9to5 #Escape9to5 #QuitYourJob #Entrepreneur #Corporate #SocialMedia #DebbieCromack How I More than Doubled My Pinterest Traffic in One Week and How You Can Too (so you can leave your 9-to-5!)

    You have wanted to leave your 9-to-5 corporate job for months now, maybe even years. But you’ve been struggling to be noticed, get seen, and find your ideal clients. And, let’s face it, without clients to coach, you don’t have a business, you have an expensive hobby.

    Frustration sets in and, because you feel defeated, your mindset slinks back to old beliefs that push the false message that you’re not good enough and you can’t do this. It’s a vicious cycle.

    Not having a mindset geared towards growth is one of the main reasons new entrepreneurs give up on their dreams of a better life. In recent years, science has proven that, through neuroplasticity, we can actually retrain our brains…our mindset. You can learn more about this powerful concept by working with me. 😊 (You can also get my Mind Fog to Mindset Mastered course right HERE if you’d like to test the waters.)

    Okay, onto some stellar tips you can implement NOW to create a Pinterest strategy where your efforts are working FOR you and helping you catch the eye of your ideal clients and turn them into paying ideal clients so your business can thrive and you can leave your corporate job behind.

    THERE IS A TON OF INFORMATION IN HERE!
    BE SURE TO PIN IT SO YOU CAN REFER BACK TO IT LATER.

     

    1) GET A PINTEREST BUSINESS ACCOUNT

    2) SET UP YOUR PINTEREST ACCOUNT FOR YOUR IDEAL CLIENTS

    3) USING PINTEREST

    4) HAVE A BLOG

    5) PINTEREST STRATEGY

    Why Pinterest? Here are some statistics for you: 1) there are 200 million monthly active users on Pinterest, 2) pinners spend 50% more time on average on Pinterest compared to other social channels, 3) 93% of Pinterest users plan to make purchases while 96% use it to research and gather information 4) more than 1/3 of Pinterest users choose Pinterest over Google as a search engine.

    By now, you should be more than convinced that you need to be using Pinterest to help explode the growth of your business. Pinterest is a MUST in your social media strategy.

    Many people consider Pinterest to be a social media platform. It’s NOT. It’s even BETTER…it’s a search engine like Google. People go to Pinterest looking for answers. They look for recipes, health tips, fashion ideas, and thousands of other things to help them in life. They are also looking for YOU…a coach.

    Help them find you!

    Many people consider Pinterest to be a social media platform. It’s NOT. It’s even BETTER…it’s a search engine like Google. This post is packed with tips on how to increase your traffic so you can quit your 9-to-5 and thrive as a coach! Inspiration and ideas for female entrepreneurs and girl bosses building startups. #Leave9-5 #Leave9to5 #Escape9to5 #QuitYourJob #Entrepreneur #Corporate #SocialMedia #DebbieCromack

     

    1)     GET A PINTEREST BUSINESS ACCOUNT

    Go to Pinterest HERE.

    Set up your account as a business account.

    Set up your profile and be sure to include: 1) your name, 2) what you do (make yourself searchable), and 3) your description (get keywords in your description and have a call to action like a freebie for your ideal client).

     

    Claim your website to connect the two. IMPORTANT: Grab your meta tag!! Put it somewhere safe, you’re going to use it in a step below.

    Pinterest Claim Your Website

    SEO (SEARCH ENGINE OPTIMIZATION):

    In your website (hopefully you have WordPress), make sure you have the Yoast Plugin. Go to your SEO menu then to Social. On your Accounts tab, enter the URL for your Pinterest business account.

    Accounts Tab from Yoast Social

    Go to your SEO menu then to Social then to your Facebook (yup Facebook) tab. Make sure you’re “Enabled.”

    Yoast Social Facebook Tab

    Go to your SEO menu then to Social then to your Pinterest tab. Enter your meta tag you grabbed earlier, enter it, and “Save changes.”

    Yoast Social Pinterest Tab

    Install the jQuery Pin It Button for Images Plugin. This is an interactive hover button that appears on your images and allows those reading your blog post to easily “Pin It” to Pinterest.

    RICH PINS:

    Make sure you have Rich Pins enabled. Rich Pins are pins that include more information than just a regular pin. Go to Pinterest’s Rich Pin Validator. Follow the steps there.

    Pinterest Rich Pins Validator

    Go to any blog post on your website and copy the URL. Then paste that URL and click the “Validate” button.

    After you click “Validate,” a new screen will pop up. You will see a message that says, “Your Pins have been validated! Apply to enable Rich Pins.” Just below that message, you’ll see your website’s domain with a bubble next to “HTML Tags” selected.

    Click the button that says, “Apply Now.” You should then see a “Thank you!” message that they are reviewing your website. Now you’re all set! Your Rich Pins should appear in a day or two.

    Rich Pins Validator Thank You

     

    2)      SET UP YOUR PINTEREST ACCOUNT FOR YOUR IDEAL CLIENTS

    KEYWORDS:

    Keywords are your *key* to being found on Pinterest. Make sure everything you do in Pinterest is rich with SEO keywords. Put keywords in your profile, your pin descriptions, your board titles, your board descriptions, and the blogs you write. Not sure what keywords to use? I’ve got you covered. As we’ve talked about, Pinterest is a search engine. Your ideal clients are looking for help or solutions by typing into the search bar…and so can you!

    Think about what your ideal clients are searching for answers on and solutions for and search for the same thing. If you’re a health coach with a niche of adrenal fatigue, type that into the Pinterest search bar and see what pops up. I found, “adrenal fatigue,” “adrenal fatigue diet,” “adrenal fatigue symptoms,” “adrenal fatigue treatment,” and “adrenal glands.” HINT: I’ve just given you 5 topics you can write blogs about to help your ideal client. Create 2 pin images for each blog post and you now have 10 pins your ideal client is looking for that will educate and help them. You will also want to include these keywords in your pin descriptions, board titles, and board descriptions.

    Doing this search will also show you people and boards related to your keywords. You may want to take a peek a those. {wink, wink}

    And now for the crème de la crème: the Ads tab.

    Pinterest Ads Tab

    Don’t panic, you do NOT have to pay for an ad to do the FREE research that I’m about to knock your socks off with! Click the first option, “Create Ad.” The information you input doesn’t really matter since you’re not truly creating an ad, but you do have to fill it in to move to the next step. For ease, I chose “Traffic.” Then you click, “Continue” at the bottom right.

    Pinterest Create Ad

    Now scroll down to “Add keywords.” In the search bar under, “Extend your search,” start typing in a keyword you think is relevant to use. Let’s stick with our adrenal fatigue example so you can see the power of this search. When I type just the word, “adrenal” into the the search bar, a bunch of keywords appear AND you can see how many people per month are searching for those exact keywords. With monthly searches of between 4-5 MILLION, I’m thinking you probably want to use the keywords, “adrenal diet!”

     

    Pinterest Extend Your Reach

    The more you focus on using these keywords everywhere (in ways that make sense), the more you will start to see YOUR pins in the top rows when someone types in your keywords. And when you get to the number one spot…WAHOO!!

    PROFILE:

    Make sure your profile tells people what you do. Include keywords…like “Coach” if you’re a coach. 😊 When you type into Pinterest’s search bar, “health coach,” you’ll see, “health coach business,” “health coach quotes,” “health coaching,” and “health coaching business.” HINT: If you’re a health coach, you WANT to include these in your profile description. Help your ideal clients find you.

     

    Introverts Nail Your Message

    BOARDS:

    To give your account a professional look, make sure your boards have branded board covers. A board cover is simply a regular pin (size 600 pixels x 600 pixels) that you assign as the board’s “cover.” You select the board cover by editing the board, finding the cover board pin you created (in Canva, Photoshop, etc.), and saving it.

    Put your best boards first and be sure to start with a board specific to your business.

    Create boards that are pertinent to all facets of your business. Having 10-20 boards is optimal and having at least 50 pins per board is recommended. Be sure not to create too many boards, otherwise you will look disorganized and cluttered. If you don’t yet have 50 pins on a board, keep it Secret until you do.

    Be sure to keep your boards active by pinning to them. If you find you’re not pinning to certain boards, make them Secret boards. Again, Pinterest is looking for you to be active and thus will rank you higher in the feed of your potential followers and ideal clients.

     

    3)      USING PINTEREST

    PINNING AND HASHTAGS:

    Your Pinterest account is for your ideal clients; NOT for you. Make sure all your pins contain content that is useful, helpful, and valuable for THEM.

    Make sure your pins have keyword-rich headlines on your images to grab your ideal client’s attention and let them know what information is behind each pin for them. “How to”s are great as well as “X (5, 7, 10, etc.) Things / Ways to Help You X (Nail Your Branding, Find Your Ideal Client, etc.).”

    Repin more from others than you do of your own pins. There are different ratios out there. I say, just make sure you’re repining at least 2-5 from others for every 1 of yours. You’ll figure out what feels right for you. Make sure when you’re repining from others that the description is filled in with keywords. Why, you ask? Even though it’s not your pin, you want to rank high within Pinterest so people can find YOUR repin and, through that, find YOU.

    You also want to verify that the pin brings you to the full post where the content and value are located. Click on the pin and make sure the link works and doesn’t take you to a fake site, a broken link, someplace shady, etc.

    Pinterest now allows you to use hashtags. As long as your descriptions are keyword rich, you shouldn’t need many hashtags. Make sure to use hashtags that are relevant to your content or board.

    Follow influencers in your niche and repin their pins. Again, this has the potential to get YOU noticed.

    Create a pin image with a killer, informative headline / title that links back to your Pinterest boards from other social media platforms (including Pinterest) to provide value to your ideal clients.

     

    GROUP BOARDS:

    Joining group boards in your niche can increase your exposure and get more eyes on your work and what you offer. They have thousands of followers. Most boards are a pin-for-a-pin, meaning for every pin you post of your own material, they ask that you repin a pin from the group board to one of your boards. Each group board has different parameters for joining so just read the board’s description to learn how to join it.

    Here are some great boards to join…

    Female Bloggers Free for All

    POST YOUR BLOG! Bloggers promote here

    Top Blogs – Pinterest Viral Board

    ***Bloggers ‘Post it’ Board***

    Blogging Pros Group Board

     

    AUTOMATION / TAILWIND:

    To show Pinterest you are an active account, you must pin frequently…like constantly. I’ve heard some people say to pin 100 pins a day! WHAT?! When you have a corporate job, there simply isn’t time to pin that much.

    As I noted above, Pinterest isn’t really a “social” platform. Therefore, it’s an ideal platform for using automated scheduling.

    Using automation is extremely helpful. I use Tailwind (the only official scheduling partner of Pinterest) and it saves soooo much time because you can batch your pinning all at once! From an efficiency perspective, as long as other Pinterest users (your ideal clients) see your pins, you can effectively engage with them throughout the day and have them see your pinning activity notifications without having to be on Pinterest in real-time or all the time!

    When your Pinterest strategy includes (which it should) pinning a lot, pinning throughout the day, and not spamming your target audience / ideal clients by pinning the same content to multiple group boards all at once, Tailwind is the tool you want.

    You can get a free trial HERE (pssst…this is an affiliate link {more on this below}; if you like the free trial you get from my link and end up paying $15 per month or $119 per year to continue using it, I will receive a small commission…so I thank you for helping me stay in business so I can keep helping you and others just like YOU! 😊) Play around with it a bit during your free trial and get familiar with how it works.

    The free trial lets you schedule and publish up to 100 pins on Pinterest and/or 30 posts on Instagram before you need to decide that you want to pay for the Plus plan. The trial also includes five Tribes (more on these just below) you can join and 30 pins you can submit to those Tribes.

    During your trial, you’ll also have free access to the following Pinterest reports: Brand Profile Performance, Pin Inspector, Board Insights, and Monitor Your Domain as well as the following Instagram reports: Brand Profile Performance and Post Inspector. At the end of your trial (or earlier, if you so choose), you can upgrade within your dashboard to start your paid subscription to Tailwind.

    Tailwind’s Plus plan includes:

    • Unlimited pin scheduling (if you pay annually).
    • Smart Schedule (to help your pins get published at the best times).
    • Analytics (to evaluate your pin, profile, and board success).
    • Website insights.
    • 30-day history archives.
    • Five Tribe memberships and 30 Tribe submissions.
    • 250 SmartLoop pins (1 pin to 1 board = 1 looped pin).
    • Add one Pinterest account.

    One very helpful tool within Tailwind are Tribes. Tribes are basically communities of like-minded people all helping one another share pins to boost exposure. There seems to be more skin-in-the-game with Tailwind Tribes versus Pinterest group boards. I have found Tribes to be very niched while group boards tend to hold sections of all kinds of different topics. To maximize my reach, I use both.

    When joining Tribes, be sure to follow the Tribe rules. You’ll get the most of Tribes and will avoid being removed from a Tribe. Remember, pin more from others than you are pinning.

    Here are some great tribes to join:

    Bloggers Killin It on Pinterest

    Blogging Friends Pins

    Entrepreneurs & Coaches

    Female Digital Nomads

    Small Business

    Remember above when I recommended checking where the pin takes you when repining from others? When using Tailwind, you have to first schedule your pin, then hop over to your scheduled pins and click on it from there to see where it goes. While Tailwind is extremely helpful, also be sure to pin manually here and there throughout the day. Remember, Pinterest wants to see you active ON Pinterest.

    Another time-saving tool within Tailwind is the Board Lists. You create a board and put all similar Pinterest group boards onto that board. This allows you to schedule your pin to all of those related boards at the same time. Here is one of my Board Lists:

    Tailwind Entrepreneur Blogging Board

    Now, if I want to schedule from my drafts the pin for this blog to all of those Pinterest group boards, I simply select the board list name, “Entrepreneur & Blogging Board” then click “Add to Queue.”

    Tailwind Schedule Pin Boards Lists

    Tailwind will tell you what Pinterest group boards you have already pinned that pin to by showing you a little exclamation point and putting a box around that group. As we don’t want to spam our groups with the same pins, you can easily click the the, “x” to remove that board.

    Tailwind Entrepreneur Blogging Board Already Pinned

    Now that you have removed the boards (see the green circle with the check mark?) you don’t want to spam, you can schedule your pin to be pinned. And, because you also don’t want to post the same pin to all Pinterest group boards at the same time, you can click on the, “Use Interval” button.

    Tailwind Schedule Pin Boards Lists Use Interval

    A menu will open where you can use Tailwind’s pre-selected, “Open Time Slots” or you can click, “Optimized” and see if you like those options better. Once you’re settled, click the, “Set Interval” button and your pin will go your Pinterst group boards at different times on different days. And if you’ve got something you need to go out on a specific day at a specific time, just click on, “Exact.”

    Tailwind Schedule Pin Boards Lists Set Interval

     

    4)     HAVE A BLOG

    No matter what kind of coach you are, write a blog.

    Provide value, entertainment, and always have a call-to-action for your ideal clients. Make sure to include a beautifully branded, vertical, Pinterest-worthy graphic. The optimal size in 2018 appears to be 600 pixels x 1,260 pixels. Make sure your blog title is rich with SEO keywords to boost your chances of being found.

    Have affiliate links in your blogs as a way to bring passive income into your business. When you leave that steady corporate paycheck behind, you’re going to need to bring revenue into your business in a variety of ways. To remain legally compliant, you must always include a statement (see mine at the bottom) that you have affiliate links in your post.

    One easy affiliate to have is Amazon. Here is an example for you, check out my Empowerment Book of the Week Blog. In it, I have links to books my ideal clients can buy on Amazon. You pay the same price you would regardless of my affiliate link, but Amazon pays me a small commission for sending you there to buy.

    See what I did there? 😊 I kept you looking at my content AND I brought you to a blog post with affiliate links to Amazon. So, two things happened: 1) if you’re not my ideal client, hopefully I’ve still helped you in some way and may make a small commission if you choose to purchase a book and 2) if you ARE my ideal client, I’ve given you value by bringing you to a blog with tons of excellent books and I’ve brought you to my website where you can have a look around to see if you want to get any of my fabulous products or decide if you want to work with me.

     

    5)       PINTEREST STRATEGY

    Pinterest is a long-term strategy for the growth and success of your business so you can work towards leaving your 9-to-5 job. Start out by implementing some of the tips I’ve shared here. Check your Pinterest analytics from time to time to see what things are working for you and what things are not. From there, you can improve your profile, your boards, and the quality of your pins.

    Pinterest Analytics

    Click on the, “More >” to drill down and see what pins are doing well, who is looking at them, where they are located, and so much more. Use the information here to analyze your pins, boards, visitors, etc. and from there, you can tweak your strategy.

    Pinterest Analytics Expanded

    If you have the time, comment on pins from influencers in your niche. This will increase your visibility. If people comment on your pins, be sure to comment back…this helps to build your know-like-trust factor.

    I always tell my clients that Pinterest should be their main platform when creating their social media strategy. Again, because 1) it’s FREE, 2) it functions as a search engine, 3) the reach you can get is phenomenal, 4) you can automate it easily with Tailwind, and…5) YOUR PIN NEVER DIES (like your posts do on other platforms once everyone else piles on top).

    Your “monthly views” indicates how many people your pins are reaching. For me, that number is WAY more than any of my other platforms…combined! While the monthly views number can feel impressive, it’s important to note that your followers are also very important. When your followers engage with your content, your pins get an extra boost from Pinterest as being valuable content.

    So, make Pinterest the first thing you set up and then pick either Facebook or Instagram as your second focus. Be cautious not to try to be active on ALL social media platforms. You’ll end up burnt out and not truly serving any one platform well. {cough, cough…raises hand}

    From time to time, go through your pins and boards and clean things up. Make boards secret if you haven’t pinned to them in a while. Check your pins to make sure links are active and lead people to the right place. Delete pins that no one is looking at or sharing.

    Here’s a look at what following these steps has done for me. In one week, I more than doubled my Pinterest traffic from 21.4K monthly views to 49.9K monthly views. The picture on the left was captured on 7/24 and the picture on the right was captured on 7/31.

    Pinterest Growth

    UPDATE: And by 8/15, I grew to 67.4K monthly viewers… Pinterest-Growth as of 8-15-18

    Now, does that mean that all of those 67.4K monthly viewers are my ideal clients? Of course not, but even if only 1% are, I’ll take it!

    Above all, make sure you’re pining content that your ideal client NEEDS. Show her how much value you’re giving her for free that will help her decide to work with you on a paid basis. Your Pinterest strategy is ALL about serving your ideal client and helping her find you.

    For more helpful business tips and value-packed pins, follow me on Pinterest!

    I hope you have found this post incredibly helpful!! If you have, please pin it and share it with your friends! THANKS SO MUCH!

    Be empowered,

    P.S. Are YOU playing small as an entrepreneur? Find out by taking my FREE QUIZ.

     

    P.P.S. There are affiliate links in here. If you choose to purchase using these links, I will receive a small commission. So, I thank you!! See full disclaimer.

  • 3 Ways to Know if You're Playing Small as an Entrepreneur 3 Ways to Know if You’re Playing Small as an Entrepreneur

    3 Ways to Know if You’re Playing Small as an Entrepreneur

     

    You’ve had enough and you’re fed up with your 9-to-5 job. You are tired of working your tail off to make someone other than you rich.

     

    You have a burning desire to do work that is meaningful and valuable and make an impact on this world. You know you are meant for more in this life and you’re determined to go after it.

     

    You know you want to be your own boss and have the freedom to make your own schedule and call the shots. And you are soooo you ready to open yourself up to unlimited financial freedom.

     

    So, you made the decision to escape your dreaded 9-to-5 prison and become an online entrepreneur. You’ve been very successful in your corporate job and you know you have what it takes to run a successful coaching business.

     

    Sadly, your business isn’t taking off. And you can’t figure out WHY!

     

    You may be asking yourself a question like I asked myself…“I’m a smart person. I graduated cum laude, I have my MBA, I’ve been working at my current job in a Fortune 100 company for 16 years. WHY am I having such a hard time getting my business off the ground?!?!”

     

    RELATED: Corporate America to Entrepreneur

     

    Quite likely, you’re playing small as an entrepreneur and you don’t even realize it.

     

    You’ve had enough and you’re fed up with your corporate 9-to-5 job. Find out if you're playing small and learn how to change that so you can quit your job and thrive as an entrpreneur. Inspiration and ideas for female entrepreneurs and girl bosses building startups. #Leave9-5 #Leave9to5 #Escape9to5 #GirlBoss #BossBabe #Empowerment #SmallBusiness #Mindset #DebbieCromack

     

    Here Are Three Ways to Know if You’re Playing Small as an Entrepreneur

     

    1)       SELF-SABOTAGE

    A lot of times, when we make the transition from the corporate world to the online world, we feel like imposters. By that I mean that we often feel like either we don’t know what we’re doing or people will think we don’t know what we’re doing. We have certain skill sets and knowledge that helped us to do our 9-to-5 jobs very well and made us successful. However, those skill sets and knowledge don’t always transfer over to the online world. In fact, they probably have nothing to do with knowing how to be the kind of coach you want to be.

     

    So, what happens? Fear sets in. Your subconscious (and incorrect) beliefs tell you you’re “not good enough” or that people will think you’re a fraud. You’ll feel like you’re failing. And what you end up doing is hiding and making yourself invisible so no one will see your flaws.

     

    Yeah, self-sabotage will definitely bump you off your path to being a successful female entrepreneur.

     

    2)      COMPARISONITIS

    Ah, comparisonitis; a killer of success.

     

    When we get into the online space and realize we have a lot to learn, we do research…lots of research. We basically become human search engines. And we join Facebook groups with like-minded people, we follow people on Instagram who are in our coaching niche, we check out YouTube for “How to…” videos of becoming a successful entrepreneur, and we may even hop over to Pinterest to follow some of the top influencers in the field we want to coach in. All excellent data points and ways to learn and get ideas and inspiration.

     

    Also, fabulous ways to bring our fears to the surface and let those comparison gremlins come stomping on us. You may look around and think, “Ugh, there are so many women already doing what I want to do and coaching about exactly what I want to coach about.” Or, “My field is saturated with women who are already crushing it. I’ll never be noticed.”

     

    From there, you may go down the awful road of, “What was I thinking?! I can’t do this. I’ll never be successful as an entrepreneur.” What happened is that you compared yourself to people who have been in the online space for a long time and have built their businesses through years of hard work. You wonder how you’ll ever be “like them” and end up overwhelmed and completely deflated.

     

    3)       MINDSET

    To me, mindset is the biggest thing standing in the way of your success. According to William Wood, 90% of a person’s success is based on mindset. That’s HUGE!

     

    Yup, there are other steps on the path to success, but if your mindset is in the pooper, those steps don’t matter.

     

    You have to get your mindset knowing your worth and ready for growth.

     

    What took me a while to realize was that, while I was quite successful at academia and in corporate America, my mindset was not geared for success as a female entrepreneur. WOAW!!!

     

    I realized that my sense of value and worth came from a VERY different place in order to be successful in school and in my job. They came mostly from EXTERNAL sources.

     

    And in order to be successful as an entrepreneur, my worth had to come from an INTERNAL source…my mindset. This was NOT a concept I understood at the time.

     

    What I DID know was that I didn’t TRULY feel worthy of the successful business I was trying to build. I didn’t feel like I was ever going to be a good enough coach. I didn’t feel like I deserved the happy life I wanted. My ego was trying to “protect” me…but I didn’t know this back then. I just knew I felt completely unworthy of everything I wanted and was working so hard for. In truth, what I ended up learning, is that my ego was keeping me from all the things I desired.

     

    Maybe you’re feeling exactly the same way right now.

     

    Introverts Nail Your Message

     

    For me, I had to take a step back and take a good…long…deep…painful…look into my soul to understand what was holding me back. In the online space, you’ve likely heard this referred to as having a “block” of some kind. I don’t like to think of it as a block. To me that’s like envisioning a brick wall standing in the way of my progress. A wall that I’ve basically given all my power to and expect someone to come along and tear down for me. Saying we have a “block” kind of gives us an excuse for not being able to move forward.

     

    I like to think of this “block” in terms of awareness instead. When we become aware, we own the responsibility for our own healing and forward movement. Yes, working with a coach is helpful, but ultimately, it is YOU who must do the work. And look, doing mindset work isn’t always easy. But, I can assure you, it’s sooooooo worth it!

     

    When your mindset is structured for growth and success, you will be unstoppable. Self-sabotage becomes a thing of the past. Comparisonitis fades away and you realize you don’t want to be like anyone else; you want to be fabulous YOU! And you recognize your worth and the fact that you can DO and BE anything you want in this life. Your empowerment is your solution and reprogramming your mindset (more scientifically known as neuroplasticity) is the key to unlocking the answers of how to unleash your success.

     

    Have you had enough of spinning your wheels? Are you ready for forward-propulsion and YOUR kind of success?

     

    Are you ready to shift your mindset, own your worth, and build your successful coaching business…and be a powerhouse female entrepreneur? HECK YEAH??!!

     

    Then take my FREE QUIZ and find out if you’re playing small as an entrepreneur…AND HOW TO FIX IT!

     

    Be empowered,

    P.S. Do you know the 5 key things you need to do before you leave your 9-to-5? Read 5 Things to do Before You Leave Your 9-to-5.

     

    P.P.S. Are you following me on Pinterest? Not yet? Follow me HERE!

  • 8 Online Female Entrepreneurs YOU NEED TO FOLLOW 8 Online Female Entrepreneurs YOU NEED TO FOLLOW

    Jumping into the online space from your corporate job is exciting, exhilarating, scary, terrifying, confusing, and overwhelming. Learn from these 8 powerhouse women so you can thrive in your online coaching business and learn how to quit your job. #Entrepreneur #Empowerment #Business #Startup #Mindset #GirlBoss Repin it!

     

    8 Online Female Entrepreneurs YOU NEED TO FOLLOW

     

    “Empowered Women, Empower Women”

     

    Jumping into the online space from the corporate world is exciting, exhilarating, scary, terrifying, confusing, and overwhelming.

     

    It’s hard to know where to start, what to do, what’s important, and how to prioritize.

     

    I’m a big fan of supporting women and shining light on those who are crushing it in this space and making a massive impact in the way of truly helping others.

     

    These eight powerhouse women are women I admire because of their incredibly giving nature and desire help others achieve their own success as well as their ability to continue to grow their businesses.

     

    Through following and connecting with them, you will learn business tips, marketing savvy, selling techniques that feel good, how to uniquely brand yourself, mindset tools, self-care ideas, how to focus in on things that keep your business moving forward, and so many ways to succeed through simplicity. These phenomenal women will keep you feeling uplifted, motivated, and inspired!

     

    Remember that you are important. Your dreams matter. Be true to yourself and you’ll attract the right people to you. Nourish your body. Fuel your mindset. Let your empowerment guide you. And always let your light shine!

     

    Here are the amazing women I want to introduce you to:

     

    1)       Lacey Sites, A Lit Up Life. Lacey is a Business Mentor and Success Coach for high-performing women entrepreneurs. Her investment in the success of her clients is seen through her Lit Up Partnership where the only way she makes money is when her clients make money. She teaches you how sell in a value-centered way that feels good to YOU. And her MSE framework guides you to discovering where your business needs help.

     

    2)       Adrienne Dorison. What a giver this woman is!!! Adrienne is a Business Consultant who is obsessed with helping businesses get double the results in half the time. Why??? Because one of her business strategies is that when you earn more, you can give more back to the world. She has created the Strategic Growth Initiative to help you get laser-focused and work ON your business versus IN your business.

     

    3)       Kathrin Zenkina, Manifestation Babe. If you’re ready to manifest the life of your wildest dreams, Kathrin is your gal! She is a best-selling author, manifesting expert, success strategist, and mindset coach for spiritual entrepreneurs. She hosts the free, highly-engaged Facebook group, Manifestation Babes. And her services range from her books to her e-courses to her VIP MB Tribe group program to her breath-taking and powerful retreats in Bali. This girl will turn you into a manifesting master!!

     

    4)      Angie Lee. Angie is high-vibe hysterical! She describes herself as a health coach turned biz mentor, 7-figure organic marketing unicorn, and serial entrepreneur. Her gift is helping women build insane confidence, master their marketing, and monetize their passion online. She runs a top-rated podcast called, The Angie Lee Show where she dishes out tons and tons of valuable information. If you’re struggling to narrow down your business niche, her course, Niche to Sell, is on point and what you need!

     

    5)       Stacy Tuschl, She’s Building Her Empire. Stacy is a High-Performance Coach and Business Mentor who helps you build a profitable and sustainable empire! She coaches purpose-driven female entrepreneurs on how to break through their challenges, operate at their highest potential, and create self-sustaining businesses – without sacrificing their family. Stacy hosts the She’s Building Her Empire podcast where she covers all things business from mindset to productivity to branding to 7-figure business systems and strategies. She’s one to check out!

     

    6)      Michelle Lewis, Visibility Vixen. Do you want to get visible online so you can expand your reach and explode your business? Michelle is the vixen for you! She is THE Visibility Expert who specializes in helping you skyrocket your visibility, monetize your success, and bring your unique message into the online space. Michelle assists you in landing press for your brand through her programs, Visibility Vault and Visible Press. She is the host of The Visible Entrepreneur podcast and Facebook group where she drops tons of value.

     

    7)       Kezia Luckett, Women of Contribution. Kezia is a Global Positive Mindset Coach, international best-selling author, motivational speaker, and the CEO and trailblazer behind the Women of Contribution Movement. As a coach, Kezia works one-on-one with her clients to help them release the blocks that hold them back in business and life so they can create the health, wealth, and happiness they deserve in every area of their lives, as well as inspire women to follow their true purpose and share their gifts with the world because she is a firm believer that every woman can leave an impactful footprint on the world.

     

    8)      Debbie Cromack (that’s me!!), Emerge Empowerment. I’m a corporate lackey turned entrepreneurial renegade. I’m an international best-selling author and Business Coach who helps introverted, 40-something female entrepreneurs who are done being an employee – making others rich! – to making yourself wealthy in impact and income in your online coaching business. My job is to help you recognize your strengths, unleash your quiet confidence, and courageously thrive in your online coaching business. I help you 1) become aware of exactly what has you stuck, 2) overcome and take action to release your limiting beliefs and mindset blocks, and 3) nail your message and marketing so you can propel forward by standing out without shouting out. I teach you how to help your ideal clients find you by serving them at their core with your unique, confidently-quiet message. I show you how to bravely be visible online in your own way by positioning yourself as an expert all while being yourself. And I guide you in streamlining your corporate exit plan so you can quit your 9-5 job. I provide one-on-one coaching and I host the Emerging Empowered Entrepreneurs Facebook: Leave Your 9-5 and Thrive as a Coach group. My motto is: “Girls, we are so much better and stronger…TOGETHER.”

     

    I hope you found a powerhouse female entrepreneur here in the list to connect with. Follow them on social media, join their Facebook groups, and learn from them. And to fuel your learning about how to succeed in this online world, check out my blog The 5 Best Books for New Female Entrepreneurs.

     

    Introverts Nail Your Message

     

    If you found this post helpful, please Pin it and share it via the social media buttons below! Thank you!

     

    Be YOU in everything you do!

     

    Be empowered,