How I More than Doubled My Pinterest Traffic in One Week and How You Can Too (so you can leave your 9-to-5!)

You have wanted to leave your 9-to-5 corporate job for months now, maybe even years. But you’ve been struggling to be noticed, get seen, and find your ideal clients. And, let’s face it, without clients to coach, you don’t have a business, you have an expensive hobby.

Frustration sets in and, because you feel defeated, your mindset slinks back to old beliefs that push the false message that you’re not good enough and you can’t do this. It’s a vicious cycle.

Not having a mindset geared towards growth is one of the main reasons new entrepreneurs give up on their dreams of a better life. In recent years, science has proven that, through neuroplasticity, we can actually retrain our brains…our mindset. You can learn more about this powerful concept by working with me. 😊 (You can also get my Mind Fog to Mindset Mastered course right HERE if you’d like to test the waters.)

Okay, onto some stellar tips you can implement NOW to create a Pinterest strategy where your efforts are working FOR you and helping you catch the eye of your ideal clients and turn them into paying ideal clients so your business can thrive and you can leave your corporate job behind.

THERE IS A TON OF INFORMATION IN HERE!
BE SURE TO PIN IT SO YOU CAN REFER BACK TO IT LATER.

 

Why Pinterest? Here are some statistics for you: 1) there are 200 million monthly active users on Pinterest, 2) pinners spend 50% more time on average on Pinterest compared to other social channels, 3) 93% of Pinterest users plan to make purchases while 96% use it to research and gather information 4) more than 1/3 of Pinterest users choose Pinterest over Google as a search engine.

By now, you should be more than convinced that you need to be using Pinterest to help explode the growth of your business. Pinterest is a MUST in your social media strategy.

Many people consider Pinterest to be a social media platform. It’s NOT. It’s even BETTER…it’s a search engine like Google. People go to Pinterest looking for answers. They look for recipes, health tips, fashion ideas, and thousands of other things to help them in life. They are also looking for YOU…a coach.

Help them find you!

Many people consider Pinterest to be a social media platform. It’s NOT. It’s even BETTER…it’s a search engine like Google. This post is packed with tips on how to increase your traffic so you can quit your 9-to-5 and thrive as a coach! Inspiration and ideas for female entrepreneurs and girl bosses building startups. #Leave9-5 #Leave9to5 #Escape9to5 #QuitYourJob #Entrepreneur #Corporate #SocialMedia #DebbieCromack

 

1)       GET A PINTEREST BUSINESS ACCOUNT

Go to Pinterest HERE.

Set up your account as a business account.

Set up your profile and be sure to include: 1) your name, 2) what you do (make yourself searchable), and 3) your description (get keywords in your description and have a call to action like a freebie for your ideal client).

 

Claim your website to connect the two. IMPORTANT: Grab your meta tag!! Put it somewhere safe, you’re going to use it in a step below.

Pinterest Claim Your Website

SEO (SEARCH ENGINE OPTIMIZATION):

In your website (hopefully you have WordPress), make sure you have the Yoast Plugin. Go to your SEO menu then to Social. On your Accounts tab, enter the URL for your Pinterest business account.

Accounts Tab from Yoast Social

Go to your SEO menu then to Social then to your Facebook (yup Facebook) tab. Make sure you’re “Enabled.”

Yoast Social Facebook Tab

Go to your SEO menu then to Social then to your Pinterest tab. Enter your meta tag you grabbed earlier, enter it, and “Save changes.”

Yoast Social Pinterest Tab

Install the jQuery Pin It Button for Images Plugin. This is an interactive hover button that appears on your images and allows those reading your blog post to easily “Pin It” to Pinterest.

RICH PINS:

Make sure you have Rich Pins enabled. Rich Pins are pins that include more information than just a regular pin. Go to Pinterest’s Rich Pin Validator. Follow the steps there.

Pinterest Rich Pins Validator

Go to any blog post on your website and copy the URL. Then paste that URL and click the “Validate” button.

After you click “Validate,” a new screen will pop up. You will see a message that says, “Your Pins have been validated! Apply to enable Rich Pins.” Just below that message, you’ll see your website’s domain with a bubble next to “HTML Tags” selected.

Click the button that says, “Apply Now.” You should then see a “Thank you!” message that they are reviewing your website. Now you’re all set! Your Rich Pins should appear in a day or two.

Rich Pins Validator Thank You

 

2)      SET UP YOUR PINTEREST ACCOUNT FOR YOUR IDEAL CLIENTS

KEYWORDS:

Keywords are your *key* to being found on Pinterest. Make sure everything you do in Pinterest is rich with SEO keywords. Put keywords in your profile, your pin descriptions, your board titles, your board descriptions, and the blogs you write. Not sure what keywords to use? I’ve got you covered. As we’ve talked about, Pinterest is a search engine. Your ideal clients are looking for help or solutions by typing into the search bar…and so can you!

Think about what your ideal clients are searching for answers on and solutions for and search for the same thing. If you’re a health coach with a niche of adrenal fatigue, type that into the Pinterest search bar and see what pops up. I found, “adrenal fatigue,” “adrenal fatigue diet,” “adrenal fatigue symptoms,” “adrenal fatigue treatment,” and “adrenal glands.” HINT: I’ve just given you 5 topics you can write blogs about to help your ideal client. Create 2 pin images for each blog post and you now have 10 pins your ideal client is looking for that will educate and help them. You will also want to include these keywords in your pin descriptions, board titles, and board descriptions.

Doing this search will also show you people and boards related to your keywords. You may want to take a peek a those. {wink, wink}

And now for the crème de la crème: the Ads tab.

Pinterest Ads Tab

Don’t panic, you do NOT have to pay for an ad to do the FREE research that I’m about to knock your socks off with! Click the first option, “Create Ad.” The information you input doesn’t really matter since you’re not truly creating an ad, but you do have to fill it in to move to the next step. For ease, I chose “Traffic.” Then you click, “Continue” at the bottom right.

Pinterest Create Ad

Now scroll down to “Add keywords.” In the search bar under, “Extend your search,” start typing in a keyword you think is relevant to use. Let’s stick with our adrenal fatigue example so you can see the power of this search. When I type just the word, “adrenal” into the the search bar, a bunch of keywords appear AND you can see how many people per month are searching for those exact keywords. With monthly searches of between 4-5 MILLION, I’m thinking you probably want to use the keywords, “adrenal diet!”

 

Pinterest Extend Your Reach

The more you focus on using these keywords everywhere (in ways that make sense), the more you will start to see YOUR pins in the top rows when someone types in your keywords. And when you get to the number one spot…WAHOO!!

PROFILE:

Make sure your profile tells people what you do. Include keywords…like “Coach” if you’re a coach. 😊 When you type into Pinterest’s search bar, “health coach,” you’ll see, “health coach business,” “health coach quotes,” “health coaching,” and “health coaching business.” HINT: If you’re a health coach, you WANT to include these in your profile description. Help your ideal clients find you.

BOARDS:

To give your account a professional look, make sure your boards have branded board covers. A board cover is simply a regular pin (size 600 pixels x 600 pixels) that you assign as the board’s “cover.” You select the board cover by editing the board, finding the cover board pin you created (in Canva, Photoshop, etc.), and saving it.

Put your best boards first and be sure to start with a board specific to your business.

Create boards that are pertinent to all facets of your business. Having 10-20 boards is optimal and having at least 50 pins per board is recommended. Be sure not to create too many boards, otherwise you will look disorganized and cluttered. If you don’t yet have 50 pins on a board, keep it Secret until you do.

Be sure to keep your boards active by pinning to them. If you find you’re not pinning to certain boards, make them Secret boards. Again, Pinterest is looking for you to be active and thus will rank you higher in the feed of your potential followers and ideal clients.

 

3)      USING PINTEREST

PINNING AND HASHTAGS:

Your Pinterest account is for your ideal clients; NOT for you. Make sure all your pins contain content that is useful, helpful, and valuable for THEM.

Make sure your pins have keyword-rich headlines on your images to grab your ideal client’s attention and let them know what information is behind each pin for them. “How to”s are great as well as “X (5, 7, 10, etc.) Things / Ways to Help You X (Nail Your Branding, Find Your Ideal Client, etc.).”

Repin more from others than you do of your own pins. There are different ratios out there. I say, just make sure you’re repining at least 2-5 from others for every 1 of yours. You’ll figure out what feels right for you. Make sure when you’re repining from others that the description is filled in with keywords. Why, you ask? Even though it’s not your pin, you want to rank high within Pinterest so people can find YOUR repin and, through that, find YOU.

You also want to verify that the pin brings you to the full post where the content and value are located. Click on the pin and make sure the link works and doesn’t take you to a fake site, a broken link, someplace shady, etc.

Pinterest now allows you to use hashtags. As long as your descriptions are keyword rich, you shouldn’t need many hashtags. Make sure to use hashtags that are relevant to your content or board.

Follow influencers in your niche and repin their pins. Again, this has the potential to get YOU noticed.

Create a pin image with a killer, informative headline / title that links back to your Pinterest boards from other social media platforms (including Pinterest) to provide value to your ideal clients.

 

GROUP BOARDS:

Joining group boards in your niche can increase your exposure and get more eyes on your work and what you offer. They have thousands of followers. Most boards are a pin-for-a-pin, meaning for every pin you post of your own material, they ask that you repin a pin from the group board to one of your boards. Each group board has different parameters for joining so just read the board’s description to learn how to join it.

Here are some great boards to join…

Female Bloggers Free for All

POST YOUR BLOG! Bloggers promote here

Top Blogs – Pinterest Viral Board

***Bloggers ‘Post it’ Board***

Blogging Pros Group Board

 

AUTOMATION / TAILWIND:

To show Pinterest you are an active account, you must pin frequently…like constantly. I’ve heard some people say to pin 100 pins a day! WHAT?! When you have a corporate job, there simply isn’t time to pin that much.

As I noted above, Pinterest isn’t really a “social” platform. Therefore, it’s an ideal platform for using automated scheduling.

Using automation is extremely helpful. I use Tailwind (the only official scheduling partner of Pinterest) and it saves soooo much time because you can batch your pinning all at once! From an efficiency perspective, as long as other Pinterest users (your ideal clients) see your pins, you can effectively engage with them throughout the day and have them see your pinning activity notifications without having to be on Pinterest in real-time or all the time!

When your Pinterest strategy includes (which it should) pinning a lot, pinning throughout the day, and not spamming your target audience / ideal clients by pinning the same content to multiple group boards all at once, Tailwind is the tool you want.

You can get a free trial HERE (pssst…this is an affiliate link {more on this below}; if you like the free trial you get from my link and end up paying $15 per month or $119 per year to continue using it, I will receive a small commission…so I thank you for helping me stay in business so I can keep helping you and others just like YOU! 😊) Play around with it a bit during your free trial and get familiar with how it works.

One very helpful tool within Tailwind are Tribes. Tribes are basically communities of like-minded people all helping one another share pins to boost exposure. There seems to be more skin-in-the-game with Tailwind Tribes versus Pinterest group boards. I have found Tribes to be very niched while group boards tend to hold sections of all kinds of different topics. To maximize my reach, I use both.

When joining Tribes, be sure to follow the Tribe rules. You’ll get the most of Tribes and will avoid being removed from a Tribe. Remember, pin more from others than you are pinning.

Here are some great tribes to join:

Bloggers Killin It on Pinterest

Blogging Friends Pins

Entrepreneurs & Coaches

Female Digital Nomads

Small Business

Remember above when I recommended checking where the pin takes you when repining from others? When using Tailwind, you have to first schedule your pin, then hop over to your scheduled pins and click on it from there to see where it goes. While Tailwind is extremely helpful, also be sure to pin manually here and there throughout the day. Remember, Pinterest wants to see you active ON Pinterest.

Another time-saving tool within Tailwind is the Board Lists. You create a board and put all similar Pinterest group boards onto that board. This allows you to schedule your pin to all of those related boards at the same time. Here is one of my Board Lists:

Tailwind Entrepreneur Blogging Board

Now, if I want to schedule from my drafts the pin for this blog to all of those Pinterest group boards, I simply select the board list name, “Entrepreneur & Blogging Board” then click “Add to Queue.”

Tailwind Schedule Pin Boards Lists

Tailwind will tell you what Pinterest group boards you have already pinned that pin to by showing you a little exclamation point and putting a box around that group. As we don’t want to spam our groups with the same pins, you can easily click the the, “x” to remove that board.

Tailwind Entrepreneur Blogging Board Already Pinned

Now that you have removed the boards (see the green circle with the check mark?) you don’t want to spam, you can schedule your pin to be pinned. And, because you also don’t want to post the same pin to all Pinterest group boards at the same time, you can click on the, “Use Interval” button.

Tailwind Schedule Pin Boards Lists Use Interval

A menu will open where you can use Tailwind’s pre-selected, “Open Time Slots” or you can click, “Optimized” and see if you like those options better. Once you’re settled, click the, “Set Interval” button and your pin will go your Pinterst group boards at different times on different days. And if you’ve got something you need to go out on a specific day at a specific time, just click on, “Exact.”

Tailwind Schedule Pin Boards Lists Set Interval

 

4)     HAVE A BLOG

No matter what kind of coach you are, write a blog.

Provide value, entertainment, and always have a call-to-action for your ideal clients. Make sure to include a beautifully branded, vertical, Pinterest-worthy graphic. The optimal size in 2018 appears to be 600 pixels x 1,260 pixels. Make sure your blog title is rich with SEO keywords to boost your chances of being found.

Have affiliate links in your blogs as a way to bring passive income into your business. When you leave that steady corporate paycheck behind, you’re going to need to bring revenue into your business in a variety of ways. To remain legally compliant, you must always include a statement (see mine at the bottom) that you have affiliate links in your post.

One easy affiliate to have is Amazon. Here is an example for you, check out my Empowerment Book of the Week Blog. In it, I have links to books my ideal clients can buy on Amazon. You pay the same price you would regardless of my affiliate link, but Amazon pays me a small commission for sending you there to buy.

See what I did there? 😊 I kept you looking at my content AND I brought you to a blog post with affiliate links to Amazon. So, two things happened: 1) if you’re not my ideal client, hopefully I’ve still helped you in some way and may make a small commission if you choose to purchase a book and 2) if you ARE my ideal client, I’ve given you value by bringing you to a blog with tons of excellent books and I’ve brought you to my website where you can have a look around to see if you want to get any of my fabulous products or decide if you want to work with me.

 

5)       PINTEREST STRATEGY

Pinterest is a long-term strategy for the growth and success of your business so you can work towards leaving your 9-to-5 job. Start out by implementing some of the tips I’ve shared here. Check your Pinterest analytics from time to time to see what things are working for you and what things are not. From there, you can improve your profile, your boards, and the quality of your pins.

Pinterest Analytics

Click on the, “More >” to drill down and see what pins are doing well, who is looking at them, where they are located, and so much more. Use the information here to analyze your pins, boards, visitors, etc. and from there, you can tweak your strategy.

Pinterest Analytics Expanded

If you have the time, comment on pins from influencers in your niche. This will increase your visibility. If people comment on your pins, be sure to comment back…this helps to build your know-like-trust factor.

I always tell my clients that Pinterest should be their main platform when creating their social media strategy. Again, because 1) it’s FREE, 2) it functions as a search engine, 3) the reach you can get is phenomenal, 4) you can automate it easily with Tailwind, and…5) YOUR PIN NEVER DIES (like your posts do on other platforms once everyone else piles on top).

Your “monthly views” indicates how many people your pins are reaching. For me, that number is WAY more than any of my other platforms…combined! While the monthly views number can feel impressive, it’s important to note that your followers are also very important. When your followers engage with your content, your pins get an extra boost from Pinterest as being valuable content.

So, make Pinterest the first thing you set up and then pick either Facebook or Instagram as your second focus. Be cautious not to try to be active on ALL social media platforms. You’ll end up burnt out and not truly serving any one platform well. {cough, cough…raises hand}

From time to time, go through your pins and boards and clean things up. Make boards secret if you haven’t pinned to them in a while. Check your pins to make sure links are active and lead people to the right place. Delete pins that no one is looking at or sharing.

Here’s a look at what following these steps has done for me. In one week, I more than doubled my Pinterest traffic from 21.4K monthly views to 49.9K monthly views. The picture on the left was captured on 7/24 and the picture on the right was captured on 7/31.

Pinterest Growth

UPDATE: And by 8/15, I grew to 67.4K monthly viewers… Pinterest-Growth as of 8-15-18

Now, does that mean that all of those 67.4K monthly viewers are my ideal clients? Of course not, but even if only 1% are, I’ll take it!

Above all, make sure you’re pining content that your ideal client NEEDS. Show her how much value you’re giving her for free that will help her decide to work with you on a paid basis. Your Pinterest strategy is ALL about serving your ideal client and helping her find you.

For more helpful business tips and value-packed pins, follow me on Pinterest!

I hope you have found this post incredibly helpful!! If you have, please pin it and share it with your friends! THANKS SO MUCH!

Be empowered,

P.S. Are YOU playing small as an entrepreneur? Find out by taking my FREE QUIZ.

 

P.P.S. There are affiliate links in here. If you choose to purchase using these links, I will receive a small commission. So, I thank you!! See full disclaimer.

Are you playing small as an entrepreneur? Take my quiz to find out!

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